NEWSTREET EXPOS 4.0

STREET-CHIC: THE RELAXED, PLAYFUL AND FREE FEELING OF STREETWEAR MIXED WITH STYLISH CLASSIC TAILORING

Fashion designer Liesbeth Sterkenburg introduces NEWSTREET EXPOS 4.0 during AFW Studio in a packed Amsterdam Compagnietheater. This new collection is not seasonal and mostly genderfluid. For each collection, Sterkenburg searches for a new look for her own visually created gang; the NEWSTREET EXPOS. For this collection, the young designer looked closely at the concept of “Street-chic”, which she wants to celebrate with her label. She does this by combining the relaxed and playful vibe of streetwear with classic “tailoring” and “craftsmanship”. With this said, Liesbeth describes the identity of her label, which is represented at every collection by the group called NEWSTREET EXPOS 

Personal branding

The Arnhem-based designer was inspired by all the different cultures around her. Cultures in which artists sing about the brands they wear, where logos fly around the head and where people use brands to build their own image. Nowadays we are looking for our own identity by joining a group, we use our body as a canvas for personal branding. The new identity of t

he NEWSTREET EXPOS is determined by the influences of all these changes. The symbol that often comes back in the collection is the “hand”, the logo of the label. Notable in the collection are various all-over printed tracksuits: this with a nod to the “designer tracksuits”. The joggers, oversized hoodies and shirts in the collection stand for comfy wear mixed with tailored elements.Perfect mix

The collection shows the street and chic mix through oversized and comfortable items, mixed with refined elements. Dark tones predominate throughout the collection. As a contrast, this is combined with neon yellow. A characteristic feature of Sterkenburg’s handwriting are curved contours. These are not only reflected in the liquid marble prints, but also in the wavy stripes on the side of the hoodies and jackets. This alienates and personalizes the recognizable sporty stripes. In collaboration with Converse, the classic Chucks were combined with the outfits. The shoes complete the street chic look. The collection would not be complete without the NEWSTREET accessories. Besides to fisherman hats, caps and jewelry, new bags have also been designed. The items are gender-fluid and suitable for all seasons.

NEWSTREET 4.0 AMSTERDAM FASHIONWEEK.

Styling @pascal_joel – Show choreography by @diekidiek – live artists:  @__gian___ – Picture: @teampeterstigter – Light design by @jur.show

Make-up @maccosmeticsnl – Thanks to @amsterdamsterdamfashionweek – Hair by @Wellapronl – @Sebmanofficial under the lead of @Joostmulleman

Shoes @converse – Pr by @ivylee.official – jewellery collab: @michellezwinkels – camera: @josiasinglish @dweavy

lookbook pictures: @triljugend – Jesse vd Tuuk